Its ridiculous to do this to this kid, said Shaquille ONeal, then the biggest star in the NBA. This commercial needs to provide great comedy, connectivity to the audience, information on the product, and great situational advertising. James didn't wear his LeBron 11 shoe for most of the 2013-14 season because of its fit, but the product still sold . Those early lessons from his family helped him reach new heights with his finances. At $92 million, including salary and endorsements, James is the NBAs highest-paid player for the sixth straight year. Like James and Curry, Durant has his own production company, which is co-producing a new basketball-themed drama, Swagger, that is inspired by Durants youth basketball experience and will air on the Apple TV+ streaming service. Stephen Curry comes in at No. For a stretch, LeBron separated from his mother and moved in with a local family so he could regularly attend elementary school. His salary with the Rockets jumps $8 million this season with the start of a contract extension he signed in 2017. The Nike contract earns him$20 million per year. With no official record to it, the story is to be taken with a pinch of salt. The NBAs ten highest-paid players are expected to earn a cumulative $600 million this year, including $250 million from endorsements, appearances, merchandise and media. Now hes a legend who lets the stats and sponsorships speak for themselves. The Big3 33 basketball league has extended its domestic broadcast partnership with CBS Sports for the 2020 season. All on top of the refrigerator. Why Do So Many NBA Fans Still Hate LeBron James? A new ad for the GMC Hummer EV lets the model's spokesperson LeBron James shine the spotlight on the vehicle's CrabWalk mode. Reports suggest that his earnings from advertising account for 65% of his income. LeBron James | Biography, Championships, Stats, & Facts There are ten active NBA players who will make at least $10 million from their shoe contracts this year, by Forbes count. Thanks to his NBA salary and lucrative . As he told Carter, "That's the one thing that I love. 6 min read. James' earnings on Instagram are small compared to the likes of Cristiano Ronaldo and Kylie Jenner however, who earn $975,000 and $1,266,000 per sponsored post respectively. His first Hummer was a source of a major controversy after his mother gifted him the car worth$50,000 on his 18th birthday. It's free. Sign up here. All Rights Reserved. Yet King James might be enjoying an even better year off the court, with a handful of new lucrative endorsement partners and the continued growth of his I Promise community. Except when LeBron James got an H2 for his 18th birthday, he wasnt a rapper, and didnt buy it himself. Defensive Depth And Offensive Flexibility Were The Themes Of The 49ers Draft Class, Marcel Brands Wanted Mikel Arteta To Manage Everton But Was Overruled, The Green Bay Packers Select A Kicker, Ending The Mason Crosby-Era, 15-Year-Old FC Barcelona Prodigy Lamine Yamal Smashes Youngest Appearance Maker Record, Byrdie Golf Social Wear Banks On Retro Reverence At Wells Fargo Championship. As with most internet arguments, that leaves out the key facts. The road to success wasn't always an easy one for the King. St. Vincent-St. Mary managed to win without him, then LeBron and his friends went on to roll through the state tournament and get named national champions. A viral Pepsi ad campaign featuring Irving as the elderly Uncle Drew eventually led to a 2018 feature film; Irving has partial ownership of the character. One side argued that the rules are the rules. Refresh the page or click the button below to continue. Essentially, any time he speaks out about the disenfranchisement of Black Americans and other issues of racial justice, youll find some reply on social media or in the comments section along the lines of: Who are you to talk? LeBron and Gloria were on public assistance at the time, living in a sixth-floor, two-bedroom apartment on Akrons tough west side. Although James has never had a car deal, he was connected earlier in his career to one particular brand after his mother bought him a $50,000 Hummer H2 as a gift during his senior year in high school. Then there are LeBron's slew of endorsements that keep him a long way from soup kitchen lines. His total earnings from his playing salary and endorsements is $73 million. Here's How Much LeBron James Is Getting Paid for 2-Year - Yahoo By clicking Sign up, you agree to receive marketing emails from Insider In the ensuing years, public opinion has shifted against amateurism. The 35-year-old signed a lifetime deal with Nike in 2015, bagging over $1 billion, according to reports. The Greek Freak is eligible for a five-year, $248 million contract extension next summer with the Milwaukee Bucks. Nike is his biggest backer, and the company is naming a new research lab at its Beaverton, Oregon, corporate campus after James. LeBron James Ends 18 Year Endorsement Deal to Sign With Their Rival Its free. Businesses and brands recognize this and the power behind it. Kylie Jenner is the current queen of the platform however, making an astonishing $1,266,000 per sponsored post, according to Hopper HQ, by promoting brands such as Adidas, Vivienne Westwood, and Rolls Royce to her 162 million followers. He worked with the retail giant on its Fight Hunger. Its been killing me. (Thats in 2003 money, folks. That goes for whoever bought it when the car was auctioned in 2018. James has 59.7 million followers on Instagram, the fourth most of any active sports star in the world, and uses the platform to promote a number of brands including car manufacturer GMC Hummer, nutrition brand Ladder Sport, and Nike, with whom he has a lifetime shoe deal worth more than $1 billion, according to GQ. initiative, as well as the companys back-to-school campaign. This article was featured in the InsideHook newsletter. Bronny James Adds to His $10 Million Worth With Beats NIL Partnership