It was big on Twitter back in 2010. Archived post. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. However you are not wrong on the 10 year mark. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. Of course, one was eating chocolate and the other was eating peanut butter. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. The "Not sorry" slogan from Reese's commercials. Reese's Commercial 2021 - (USA) - YouTube Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Reeses is the greatest candy on the planet. I check back every day to look for new content and it's usually good for at least half a chuckle.". More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. Scan this QR code to download the app now. Reese's Not Sorry Campaign - WNW - Working Not Working Were not sorry. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. The "Not sorry" slogan from Reese's commercials. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. one. What is Reese's slogan? Were not sorry we know exactly what were doing. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Reese's | Not Sorry Dylan Ostrow Literally just every ad for Reese's Not Sorry campign. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit Why do they say not sorry Reese's? | Dependable By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. Reeses is no longer interested in their past persona. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. A landing page features videos and recipes. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. What a stupid slogan. Optimize TV Ad Spend With Q1 2023 Insights. Were not gonna stop. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, Reese's has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. ), the company is fully embracing the. "The dribbling musings of a second rate wit.". As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. Version. For more information, please see our The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". REESE'S Peanut Butter and Chocolate Candy | HERSHEY'S It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. Archived post. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. New comments cannot be posted and votes cannot be cast. You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. Were not sorry we know exactly what were doing. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. No one was asking if they were sorry or what they werent sorry for, they just confessed. Literally just every ad for Reese's Not Sorry campign - Reddit By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. ET, ranked No. Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. And to make it even harder to resist, we used real products across all our communications. Reeses ads are making an impression on Many people attribute the new soft or snowflake culture we live in to the peanut allergy. Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided The step-father of all peanuts, Reeses. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. We, and our partners, use cookies to deliver our services. The co-branded bar is set to be in U.S. stores next Submissions should come only from actors, their parent/legal guardian or casting agency. The company recently ranked No. The original incarnation of Reese's #NotSorrywas a response to the campaign Sorry, I Was Eating a Milky Way launched by competitor Mars in 2012. 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. Optimize TV Ad Spend With Q1 2023 Insights. By using our website you agree to the use of cookies as described in our. How do you make an ad so bad that it makes me NOT want to buy it???? That was 2018. Reese's Brand Creates the Ultimate Team to Support the Ultimate Cup Can someone seriously give me an explanation. Privacy Policy. Privacy Policy. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Any other use of real names is an accident and a coincidence. stop, only to add: Just kidding. What does it do? In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Currently, By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. This site uses cookies to provide you with a great user experience. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. They are the character in the murder mystery who it definitely cant be. (229) Buy Now. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Hard to count them without taking a bite. The original incarnation of Reese's #NotSorry was a response to the campaign "Sorry, I Was Eating a Milky Way" launched by competitor Mars in 2012. Password Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Not Sorry, in the age of public apologies, are words we seldom hear. Especially that "Are you drooling?" The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Before posting or commenting, please check the rules in the sidebar. By using iSpot.tv, you accept our. this time last year, reports YouGov. also represents a 10-points increase in awareness since June 1. So its just cheeky "sorry we are delicious, not". I remember that. Reddit and its partners use cookies and similar technologies to provide you with a better experience. month. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together.