You dont find this very often in the IT business, where I worked before joining Henkel. Making it clear to everyone that we dont want to discard company traditions, that we value them, but at the same time that we need to break new ground was a major challenge, not only for me, but for the entire Management Board. It also meant that we had to take some major decisions that were unpopular at first, but the employees recognized our determination. Egon Zehnder: What do you think of a mandatory quota for women in management the subject of heated debate in Germany? Furthermore, I am certain that if I were to tell our managers tomorrow that no changes would take place at Henkel for the next three years, no one would believe me. Every time I come back from an extended business trip I ask myself if we have the right team in place in the region. week of inclusion. The management team under the leadership of Kasper Rorsted succeeded in steering Adidas and its employees healthily and safely through this unprecedented crisis. Kasper Rorsted - The value driver - Egon Zehnder Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies in the world. Before joining Adidas, Rrsted was the CEO at Henkel from 2008 to 2016. Eisen: Do you think you get credit from investors, consumers, employees, and whoever, whichever stakeholder you're doing this for? Overall, more than 70 town-hall meetings have taken place around the world. Adidas CEO Kasper Rorsted will remain at the helm. Considered independent. McKinsey: As a non-German and the first Henkel CEO who did not grow up in the company, you represent a cultural change at Henkel. who will ask questions to steer the discourse of the Q&A-style discussion. In 2018 he won the German Image Award, an honor that praises the top CEO for their Executives are only human in difficult situations they too tend to start looking for good excuses for why something cant be done at the present time. It has certainly helped that we stuck to our course from the very beginning. So they're putting the burden on our side and of course, we're putting a lot of effort into new technologies, new manufacturing, you know, ways to make sure that we over time get the cost down. adidas - Supervisory Board extends contract of Kasper Rorsted as CEO of So I do think that we have a lead in it. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. Rorsted: I think it depends on which company you are. in the region with housing, food, clothes, and other basic needs. and making it an integral part of the Adidas business plan. But the one that really has an impact on all of us is, you know, the plastic waste initiative that we put in place. through donations. His employees attest to the seemingly boundless energy of the man at the head of Henkel. That would have diluted their effectiveness from the very start. I believe this is the most important challenge. in April. Then your employees will follow you as well. We put great emphasis on internal promotion and talent development. Kasper B Rorsted, Adidas AG: Profile and Biography But I think it's a very different job today than in 2008. Days does countdowns. I think 8 to 10% of carbon emissions come from the fashion industry. Henkel has set ambitious sustainability goals, including what you call Factor 3a threefold increase in efficiency by 2030. Kanye West Declares Adidas CEO Kasper Rorsted As Dead Now we are down to less than 400, and yes, theres still potential to focus further. Adidas CEO Kasper Rorsted on How Kanye West's Politics Have - Yahoo What do you like about the product? Adidas CEO Kasper Rorsted stepping down next year In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. of innovation, being committed to sustainability, and leading a company where people He wears 10.5-size So he or she speaks on behalf of the company. Nine out of 10 articles will be sustainable by 2025. Last September the company organized its second global This also gave us the courage to stick to our goals and decisions even when things got tough. Based on 419 ratings, Kasper Rorsted ranks right below Callaway Golf's CEO, Oliver Brewer III. I think that that's where you got to be very careful and say you can't come in at every single situation all the time. He also Most people want to play for the winning team, want to be personally successful, but they also want to have a certain amount of support. Where do we want to go as a company? And that's why a lot of the big companies are making steps ahead. Shopping for household items like shampoo or detergent still happens largely offline, and we dont expect this to change substantially in the near future. We want to hear from you. Eisen: That's interesting. But it's a question of time. I am convinced that we need this diversity; its a competitive advantage. Not everybody in Europe, you know, liked the political direction for many years in the U.S. You know, right now there's tension in China. As a family company it is part of our corporate culture to think and act in the interests of our long-term success. Strong competencies in digital transformation, leadership development, sustainability, and global business trends. And that's why we also making collaborations, as you said before, even with competitors of ours. Speaking of super cool products, Stan Smith going 100% recycled. To succeed in an increasingly volatile market environment, we need simple structures and processes. And for us, the cost is more important than the competitive aspect of it. Kasper Rrsted, Adidas AG: Making Europe Fit for the Future - CorD At the same time, however, we will continue to invest in innovation. This enables us to keep things manageable and personal despite the size of the company. Egon Zehnder: You just said that it was an intellectual challenge that brought you to Henkel. And as a company that stands for something positive energy, sport, you know, team we really want to make sure that that problem is tackled to the utmost. Im very honored to run this company. This website is maintained by Muma College of Business. Is that your call? In his youth he was a member of the Danish junior national handball team. I think it drives change, it drives responsibility. Kasper Rorsted: , am convinced that a visible and accessible leadership style is most e ective My door is open; , encourage colleagues to call me directly Our employees know who , am and what ,m doing , eat with employees in our canteens whenever , am traveling or here at headTuarters <ou cannot run a global company Michael Meier is head of the firms Family Business Advisory in Germany. Our company should reflect the markets in which we operate. 62,000 worldwide, with 2,100 retail stores in over 50 countries. Kim Ross, a USF Muma College of Business alumna who sits on the colleges Executive It drives transparency to ensure that you need to do what you're doing. Is it the recycled polyester going fully there by 2024? The company formerly owned the Reebok brand, and the sale of Reebok This enhances our position as an attractive employer. We already have very good people, but we are going to keep raising the bar in the future, as indeed we must. Adidas CEO Kasper Rorsted to Step Down in 2023; Replacement Search The innovation you mentioned is a remarkable example of targeted customer-relationship management. As a leader, when you promise something, you have to stick to it. We redefined our vision and values, simplifying them to make them easy to remember and more applicable on a global level. been a declining trend for 20 years. Continuity and strong leadership are important especially in these times, also in view of the new strategic cycle which will start in 2021." The world around us is not getting any easier quite the opposite, in fact. Eisen: Sustainability has come to mean so much more than just the environmental impact and the responsibility there. what they stand for. If you look upon this, you know, hoodie I'm wearing today is made out of fully recycled material. Kasper Rorsted adidas CEO Rating | Comparably team we really want to make sure that that problem is tackled to the utmost.. To learn more about their needs and wishes, as well as their particular hair structure, our Beauty Care team did a survey in Saudi Arabia, Tunisia, and the United Arab Emirates, and the new hair-care line was developed on the basis of the survey results. Adidas shares have lost about 37% in value this year, ranking them among the worst performers on the 50-member Euro Stoxx 50 Index. You've been putting ocean plastics in your shoes since 2015, have a whole new set of ambitious announcements. We would like to have more, but the better we do, the more credit we get. TAMPA (March 9, 2022) Adidas CEO Kasper Rrsteds definition of success is simple And that will be a challenge in itself. Adidas CEO stepping down next year | LinkedIn tickets, visit: usf.to/adidas. So I think there's going to be a great demand for this product. Do you feel thats important to do as a CEO? You did face a bit of a reckoning on the race issue at Adidas. from mycelium, the fast-growing fibrous root system of mushrooms that is grown in he said. Kasper Rorsted, born in Aarhus, Denmark in 1962, launched his career in the IT industry after completing his MBA at the International Business School of Copenhagen. Rrsted said collegiate partnerships such as the one with USF help the company reach Rorsted: Our first step in 2008 was to conduct in-depth benchmarking against our competitors and hold detailed discussions about our goals for the future. In that respect, too, we are leading the way among DAX-listed corporations: the share of women in management positions at Henkel is around 31 percent and has grown an average of one percentage point annually in recent years. Rorsted will leave the global apparel and footwear giant next year despite a contract renewal in 2020 that would have kept . And today we're making pretty much the same margin on this one as on a normal shoe. And in my opinion, that's the most important part and not voicing my personal preferences and the lack of preferences. We do not allow anyone to hide behind good business results but fail on their leadership responsibility. We recently opened our Dragon Plant in Shanghaiits the worlds largest adhesives factory. The company has pledged to make nine out of every 10 products sustainable by 2025. On 22 August 2022, it was announced that he would hand over his role as CEO 2022. In keeping with our vision of being a global leader in brands and technologies, we then formulated five values: customers, people, financial performance, sustainability, and family business. What we've done is we've built products for the last, you know, almost seven years now that have a high content of either reusable materials or reusable plastic and resold it. Everything here exudes tradition, dignity, and a spirit that seems to draw its strength from the stillness. We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development. He is proud Adidas is a truly global and diverse multinational company and touted Rorsted: You know, I spent a lot of time listening to make sure that I really understood the situation at the appropriate level.