And this does not even capture Titos worldwide sales numbers, which, given the companys privately held status, means it has no obligation to share. Everything he did was for quality.. He would canvass Austin, meeting with local liquor stores and bars, and taking his vodka around to parties, introducing his brand and building up a cadre of loyal followers. Tasha Barber Beveridge 1966 Tasha Barber Beveridge, born 1966. Tito Beveridge Courtesy Tito's Handmade Vodka. Americans will say, I want my vodka to be cheap and not have a bad flavor, says David Wondrich, senior drinks columnist at the Daily Beast and the author of the 2007 cocktail history book, Imbibe! The answer, from what I can glean from the interwebs, is Austin. WebTitos Handmade Vodka is produced in Austin at Texas oldest legal distillery. The man behind this Texas Hill Country spirit is named Tito Beveridge, and everyone except for Alanis Morrisette has picked up on the irony. The phone at the little distillery began ringing off the hook with charity ask after charity ask. Estate of Richard Driehaus lists his Lake Geneva mansion (Andrew Miller). At the University of Texas he majored in geology, geophysics and bad behavior, racking up arrests for DUI, assault and exposure by the time he graduated in 1984. I cant let them down., Do Not Sell/Share My Personal Information. Since 1997, Titos Handmade Vodka has been distilling the good stuff at Texas first legal distillery. Titos and tonic. We were drinking Riunite. Yes, his name is Tito Beveridge. Its very easy to drink. The mansions architect was the Shepley, Rutan & Coolidge firm, which among other structures designed the Cantigny mansion west of Wheaton for onetime Tribune co-owner Joseph Medill. So, how exactly did an upstart little brand from Austin manage to control the hearts, minds, and bloody marys of drinkers from Portland to El Paso, from Moscow to Marfa, all in little more than 20 years? Support local journalism with our BEST DEAL EVER! Just leash up, pour up, and combine your two favorite things: dogs and Tito's. Coincidence? A decade ago, he brought a bottle of Titos back from a trip there. That makes the company's aptly named founder, Tito Beveridge, one of the richestpeople in America. Tito Beveridge taking a break in front of the shack surveying the scene, sipping a cocktail and feeling at one with that big Texas sky. WebTito Beveridge does just that. We landed near Veterans Park in Lake Geneva. The view from a hot air balloon gives views for miles. Then I started to see it out in the world as it gained traction. Tito Beveridge does just that. That means it was a unanimous decision. Or invented it. Shop the Walktail collection But what and how he donated was another stroke of genius. Sign up for our newsletter to keep reading. Lake Geneva Regional News Editor Stephanie Jones poses for a selfie in a hot air balloon high above a field, with another balloon in the background. I think this business has kind of ruined me and made me believe that the guy I saw on TV was rightif you find something that you love to do and that youre good at, youll probably work harder at it than everybody else because it never actually feels like youre working. Here, Beveridge chats about accidentally igniting his arm hairs, why his wife wont let him drink vodka Martinis and why he decided to pot distill vodka in the first place. "We bought every vodka that was on the shelf, tasted all of them and came up with the two best ones. When new people call me up and talk about wanting to start a distillery I tell them they only have one shot to make it so good that the customers say its better than anything else already out there. Tasha Barber Beveridge was born on month day 1966. Sign up for daily stories delivered to your inbox. Ultimately, I preferred corn. View our Privacy Policy. Tito Beveridge wasnt always known as the vodka guy. Born and raised in San Antonio, Tito went to Vanderbilt for a year before returning to Texas to attend UT (University of Texas at Austin), where he graduated with degrees in geology and geophysics. To the latter point, he says, vodkasparticularly for the American palateare produced from a broad assortment of grains with a primary distillation goal: neutrality. Lean years followed as he navigated tricky shoals of states' distribution, each with its own rules. I had worked in the oil, gas and mortgage industries around the same time Id been infusing vodkas for my friends as Christmas presents. According to Forbes, Texas' own Tito's Handmade Vodka brand is worth $2.5 billion. Information on this site is deemed reliable but is in no way guaranteed. After college he got into the oil and gas business. "If someone tells me my brand isn't a craft-distilled spirit because it's too big, I just say, 'I make it the same way I've always made it. WebCreate a free family tree for yourself or for Tito Beveridge and well search for valuable new information for you. So, he ended up just taking the money he had saved up while working overseas, and racked up 19 credit cards to the tune of about $88,000. A balloon silhouette can be seen as the sun rises in the distance. His mortgage-business friend threw him a job now and then to keep the lights on. The numbers dont lie. To The Birches, 700 Club and Linn Township. Tito Beveridge Our Vodka Harris named it Wadsworth Hall after his mothers family. Bert "Tito" Beveridge The Founder Of Tito I ask why people would spend six more bucks for a glass bottle, when its the juice inside that counts. They said, Well I dont know, youre the guy who wants to get in the vodka business!. But maybe you do. Call Us Toll-Free His heart is just massive, she says. It has everything to do with the guy whose name is on the bottle. Lake Geneva 1 position in U.S. sales. Thanks for reading. I believe in the freedom of speech and citizens right to speak out. Heavy hitters like engineering, science, sales, and numbers make the list of what hes adept at. But image requires cultivation. He is such a sweet guy, Black says. Entities tied to Bert Butler Beveridge II better known as Tito Beveridge have been stockpiling land outside Austin since 2020, the Wall Street Journal reported. Being the first distillery to open in Texas, was there anyone you could go to for advice? This year it will double in capacity. When people joke about vodka tasting like nothing, theyre actually addressing the ideal. Id go out and make it and sell it and come back and make some more and you know, I was sleeping next to the still and you know just kind of boot-strapped it up.. Once he had a vodka that was so smooth you could drink it straight, Tito tried to get some financing, but hit a wall. It was just fortunate for me that my palate falls into the bell curve of what vodka drinkers like. Geneva Lakefront Realty LLC is a Fair Housing Broker and a Limited Liability Corporation in the state of Wisconsin serving the Lake Geneva real estate market. He started out wanting to make a great vodka that he was proud of. Shop the Walktail collection Stuff like that. His first name is actually Bert. What used to be the widely witnessed (and occasionally parodied)vodka and close it, a budget-minded shout to the bartender by millennial drinkersis now Titos and close it. Photo: Get started U.S. Public Records Index. The Linn Township Board then revoked the liquor license they issued me just 40 days prior. Salvation at the bottom of a bottle. Titos Handmade Vodka is Americas Original Craft Vodka. He props back his hat, the biggest youve ever seen, mops sweat from his smooth, tanned brow, and says: Ill put my name on this, and the world will drink it. Titos! Is It Time To Change Director Board Compensation In Private Real Estate Firms? But it wasn't an easy road to the top. The estate of investment manager Richard Driehaus, who died in March at age 78, placed his 12-bedroom Georgian-style mansion in Lake Geneva, Wisconsin, on the market Friday for $39.25 million.